The 2015 Bin There Dump That Franchise Conference just wrapped up in Atlanta. This year’s event brought together dozens of franchise operators, our franchise leadership team, esteemed guests and speakers and our strategic partners for three days of networking, learning and a whole lot of fun.
Now that the conference is in the rearview mirror, we wanted to share some of the most critical insights and lessons learned at the event with you to propel your franchise — and your career — forward.
Here are five key takeaways from our franchise conference: Continue reading “5 Big Ideas From Bin There Dump That’s 2015 Franchise Conference”
Marketing isn’t just about generating attractive ads and catchy commercials; it is about generating revenue. In fact, marketing has a direct impact on how customers perceive your business and how likely they are to use it and, when used correctly, it can be an extremely effective tool for your new franchise. Unfortunately, it can also prove to be an expensive one as well.
Therefore, it is important to create a marketing plan that maximizes not just your brand recognition, but your budget. While a marketing strategy should be tailored to your specific franchise, location and industry, there are some franchise marketing best practices that are proven to deliver the best return on investment for all types of businesses. Here they are: Continue reading “Top 5 Franchise Marketing Best Practices With The Best ROI”
If you are looking for more flexibility, more empowerment and the chance to earn a lot more money, then transitioning from employee to starting a franchise can be a dream come true. However, the reality is that starting a franchise is hard work, and making it survive is even harder. In fact, 25 percent of all new businesses fail within the first year. That’s because there are a lot of obstacles that you will need to overcome and avoid.
Be sure to keep the five following first-year challenges for first-time franchisees in mind in order to keep your franchise — and your dream — alive. Continue reading “Franchise Ownership — First-Year Challenges For First-Time Franchisees”
Starting a franchise is no easy task. But after you’ve got yours up and running, that’s when the real hard work of building your business — and staying in business — begins.
Thousands of new businesses start every year, but only 75 percent make it through their first year, and 55 percent fail within five. While the survival rate for franchises is higher than the rate for independent companies, staying in business is no sure thing. However, there are some surefire things that can cause a franchise to fail. Watch my video or read on to find out what they are. Continue reading “Starting A Franchise — The Top 3 Reasons Why Franchisees Fail”