As Bin There Dump That’s Vice President and General Manager, I recently had the opportunity to sit down with BusinessOpportunities.biz as the interviewee and talk shop.
The first several months of a business’s life cycle are the most critical for its long-term success.
Unfortunately, between raising capital to cover startup costs, hiring new employees and dealing with lifestyle changes that impact your finances and your family — it can also be the most stressful for new franchisees.
The good news is you can skip the headaches and still enjoy all of the benefits of franchise ownership without starting from scratch by buying an existing franchise. This process is known as a franchise resale. Continue reading “Franchise Resales: Is Buying An Existing Franchise A Good Idea?”
The goal of market research is to paint a clear picture of your potential customers in order to enhance sales, and demographics and psychographics are the tools you need to make it happen. However, it is important to understand the difference between demographics and psychographics in order to gather, interpret and use them effectively.
Demographics provide an outline of your picture, and they and may include characteristics such as gender, age, income, educational level, occupation, number of children and many other basic characteristics.
Psychographics fill in the fine details and bring the image to life by exploring your target audience’s motivations, inhibitions and behaviors. Psychographics can cover a variety of attributes, such as hobbies and interests, values, preferences, lifestyles, schedules, and family dynamics. Continue reading “What Is The Difference Between Demographics And Psychographics?”
When Bin There Dump That founder Mark Crossett revved up the first truck in the company’s history back in 2001, little did he know that he would be starting more than a vehicle — he was starting a blueprint for success.
Joey Bossier, Bin There Dump That’s Nashville franchise operator — and the recipient of our 2013 Sales and Marketing Award — was recently featured on BusinessOpportunities.biz in an exclusive interview.