At Bin There Dump That, we know that we have a great product and an unbeatable service model. However, in order for our franchisees to thrive, their potential customers need to know it, too — and a successful franchise marketing strategy is essential to making that happen.
But how can you create a strategy that works for you? To find out, we asked our own franchise operators from throughout North America to weigh in.
Here are the top franchise marketing tactics that helped them grow their franchises, and that you can use to grow yours. Continue reading “Franchising FAQ: What Franchise Marketing Tactics Helped Grow Your Operation?”
Mark Crossett knows a thing or two about building things. In fact, for most of his professional life, he was in the home renovation business, constructing, reinforcing and improving residential properties throughout the Toronto area.
While working on a project in a multimillion dollar house in a beautiful neighborhood, he noticed something that stuck out — the old, heavy, rusty and ugly dumpster that sat crushing the cobblestone driveway.
Seeking a cleaner, lighter and more residential-friendly alternative, he began researching other options, only to find that there really weren’t any available. That’s when he decided to build something entirely new — Bin There Dump That.
Mark founded the company in 2001 and, since then, he has seen it flourish. There are now more than 60 franchise operators throughout North America, with 100 trucks on the road.
However, as the head of three franchise territories and a member of our leadership team, he wants to see his own business, and the franchise itself, continue to build on its success. To do so, he recognizes the importance of building relationships with local contractors. Continue reading “Franchise Operator Spotlight: Knowing The Value Of Local Contractors”
The goal of market research is to paint a clear picture of your potential customers in order to enhance sales, and demographics and psychographics are the tools you need to make it happen. However, it is important to understand the difference between demographics and psychographics in order to gather, interpret and use them effectively.
Demographics provide an outline of your picture, and they and may include characteristics such as gender, age, income, educational level, occupation, number of children and many other basic characteristics.
Psychographics fill in the fine details and bring the image to life by exploring your target audience’s motivations, inhibitions and behaviors. Psychographics can cover a variety of attributes, such as hobbies and interests, values, preferences, lifestyles, schedules, and family dynamics. Continue reading “What Is The Difference Between Demographics And Psychographics?”
You know that customers mean everything to your new franchise. But what do you know about those customers? Who are they? What are they like? What are they thinking about? What will make them choose you over your competitors?
Knowing the answers to questions like these will make it easier to attract customers to your new franchise, but knowing how to get the answers can itself be a challenge.
Fortunately, we understand the importance of conducting franchise market research, and we know how to do it effectively. Here we’ll share our proven tips for learning more about your customer base and, in turn, improve your franchise marketing efforts. Continue reading “Franchise Marketing: How Can I Learn More About My Customer Base?”
The 2015 Bin There Dump That Franchise Conference just wrapped up in Atlanta. This year’s event brought together dozens of franchise operators, our franchise leadership team, esteemed guests and speakers and our strategic partners for three days of networking, learning and a whole lot of fun.
Now that the conference is in the rearview mirror, we wanted to share some of the most critical insights and lessons learned at the event with you to propel your franchise — and your career — forward.
Here are five key takeaways from our franchise conference: Continue reading “5 Big Ideas From Bin There Dump That’s 2015 Franchise Conference”
Marketing isn’t just about generating attractive ads and catchy commercials; it is about generating revenue. In fact, marketing has a direct impact on how customers perceive your business and how likely they are to use it and, when used correctly, it can be an extremely effective tool for your new franchise. Unfortunately, it can also prove to be an expensive one as well.
Therefore, it is important to create a marketing plan that maximizes not just your brand recognition, but your budget. While a marketing strategy should be tailored to your specific franchise, location and industry, there are some franchise marketing best practices that are proven to deliver the best return on investment for all types of businesses. Here they are: Continue reading “Top 5 Franchise Marketing Best Practices With The Best ROI”
As the leader of your franchise operation, you will need to understand all aspects of your business — inventory management, customer service, franchise hiring and many others. But to truly excel in your marketplace, you will also have to understand all of the other companies operating within it. That’s because staying on top of your competitors is essential to staying ahead of them.
Continue reading “What Is A Competitive Analysis? 5 Ways To Stay On Top Of The Competition”
Becoming a Bin There Dump That franchise operator is a big decision, and you’ll no doubt want to spend a lot of time researching our services, our business model and the way our current operators feel about us before making your choice.
But how will you spend your time after making that decision? To find out, we spoke with Ben Bosch, the owner of Bin There Dump That – Grand Rapids. Here’s what he had to say about running a successful franchise: Continue reading “A Week In The Life Of A Bin There Dump That Franchise Operator”
When you invest in a franchise opportunity, you don’t just become part of a business; you become part of a brand.
There is a big difference between the two: A business is just a company with a name and something to sell, but a brand comes with a known identity, an established reputation and a built-in customer base to sell to.
But how can a franchise build and maintain a strong brand? By building and maintaining a strong marketing and advertising fund. Continue reading “The Facts About Franchise Marketing and Advertising Funds”
Sugarcoating information is a bad idea. While working with Bin There Dump That franchise operators across the United States and Canada, we’ve learned it’s best to shoot from the hip and tell it like it is. When information is direct, honest and free flowing, it’s only then you can make smart decisions regarding a Bin There Dump That franchise and where it fits into your business plans.
Owning a small business is not for the faint of heart. With all of the likely research you’ve done up to this point, there’s a good chance you already knew that.
Unfortunately, the odds aren’t necessarily favorable for those entrepreneurs with new businesses. For example, a survey from the U.S. Commerce Dept. shows nearly 30 percent of small businesses fail in their first year. After five years, only 20 percent will still have their open signs on. Continue reading “Getting Started: How Successful Will Your New Franchise Be?”