Franchise Operator Spotlight: Becoming a Household Name In Indianapolis

Franchise Operator Spotlight: Becoming a Household Name In IndianapolisJames Spink spent 15 years living out of a suitcase. He worked around the country coordinating events for motor sports and decided it was time to spend time with his newly expanded family.

“That’s one of the reasons this was appealing to us,” says Spink, franchise operator for the Indianapolis Bin There Dump That franchise. Spink didn’t want to miss out on watching his now 2-year-old son Kanon grow up.

Spink and his wife, Lori, spent nearly a year and a half exploring a number of career paths and business options before settling on a Bin There Dump That franchise. He cites just one regret: not starting it sooner.

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7 Social Platforms For Promoting Your Franchise

Screen_Shot_2014-04-11_at_6.10.23_PMAt its most basic, business is about relationships. There’s a reason Dale Carnegie’s “How to Win Friends and Influence People” has been one of the most popular business books for nearly 80 years. Business savvy is critical, but as a business owner, if you can’t connect with people — your customers — then all the “book knowledge” in the world isn’t going to guarantee a profit.

The good news: Connecting with customers is easier than ever. Social media provides franchise operators with tools to reach a vast audience in a relatively inexpensive way. Nothing will replace a firm handshake and a kind smile, and a little understanding.

But there are only so many handshakes you can make in a day. Various social media sites allow you to reach hundreds, even thousands of potential and existing customers.

Here’s a look at seven of the most popular social media sites and how to get the most from your efforts.  Continue reading “7 Social Platforms For Promoting Your Franchise”

What Do Your Vehicles Say About Your Company?

truck2Studies suggest that more than 50 percent of what we communicate comes from our body language and not the words we use. That non-verbal communications works in business, too. In business, it’s not our facial cues and hand gestures sending mixed signals.

Instead, it’s items like our trucks that serve as a vehicle to convey messages we don’t always intend. What current and potential customers ultimately think about the operation might come more from what they perceive than what they are told.

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Franchise Operator Spotlight: Turning Social Media Into A Big PR Opportunity in Oklahoma City

buy a franchiseYou’ve heard the saying: “You can’t buy this kind of publicity!”

Well, in this case, you could…but it’d cost you a lot of money in product placement.

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Franchise Operator Spotlight: Taking Advantage Of Social Media In Kelowna

Kelowna_PhotoDallas and Tanya Storey wanted a business that allowed at least one of them to be at home with their two young children. That meant a business they could run from home. After a little research they gravitated to a disposal company for sale in Kelowna, British Columbia. But by the time they talked with the owner it was sold.

But the seed had been planted, and after talking with Bin There Dump That, they were on board. The entrepreneurial couple made first their call in April and by August, their Bin There Dump That franchise was up and running. The business has been doing well and has seen a lot of growth in the past 18 months.

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