Eighty percent of businesses fail within the first five years. However, the success rate for franchises is markedly better, with a recent study uncovering that only 15 percent of franchises go out of business during this same time frame.
Franchise operators clearly enjoy more success during their formative years than independent business owners. But why?
A big reason is because of the training that they receive. Whereas entrepreneurs and independent business owners must figure out everything — marketing, financing, sales strategies, hiring, etc. — on their own, franchisees receive the guidance and direction they need to get their operations up and running as quickly and profitably as possible.
At Bin There Dump That, we recognize the important role that training plays in preparing our franchisees for success. If you’re interested in becoming a part of our team, we want to take this time to prepare you for our training program.
Here’s a look at some of the franchise training you can expect to receive:
Bin There Dump That’s Franchise Training Basics
We start our franchise training by offering a high-level overview of our business, including a breakdown of our operational model, our vision and mission, and the values that we expect every franchisee to espouse.
Franchise Marketing Best Practices
Marketing is essential to the success of any franchise, and provide the blueprint to help our franchisees build a successful strategy. We delve into local marketing tactics, including online and print advertising, social media and networking, as well as activities supported by the collective franchise marketing and advertising fund.
You will also learn about the importance of developing different approaches in order to effectively reach different market segments, such as homeowners and commercial contractors.
Successful Sales Techniques
Not everyone who starts a franchise is an expert salesperson; but you will need to become one in order to generate leads, referrals and, eventually, revenue. That’s why we spend a lot of time exploring the sales techniques — both inside sales and outside sales — that have proven to be effective for our franchisees throughout North America.
We take a close look at why each specific method works, where it works best, and how new franchisees can best apply them in their markets and in their operations.
As a mobile franchise, our trucks serve as storefronts, billboards, conference rooms, offices and modes of transportation all rolled into one. Plus, our franchisees spend a lot of time in them, especially when first starting out and before they’ve had a chance to hire dedicated drivers.
Thus, we want to make sure that every franchise operator can drive, work and operate their trucks safely, effectively and comfortably, and we spend a full day inside the truck mimicking the pickups and deliveries that franchisees make in the field.
Franchising FAQ: Is Class Always In Session?
Yes! Yes it is! We strive to provide the very best franchise training to our franchisees when they first join our family. However, the support we provide doesn’t end there. Our knowledgeable franchise leadership team is always available to offer guidance and insight, and we gather every year at the Bin There Dump That annual conference to share ideas, best practices and new innovations.
We’re committed to making our franchisees as successful and profitable as possible. If you’re committed to doing the same for yourself, we invite you to learn more about joining our team.
Images: Stone sign, Driver’s ed