At its most basic, business is about relationships. There’s a reason Dale Carnegie’s “How to Win Friends and Influence People” has been one of the most popular business books for nearly 80 years. Business savvy is critical, but as a business owner, if you can’t connect with people — your customers — then all the “book knowledge” in the world isn’t going to guarantee a profit.
The good news: Connecting with customers is easier than ever. Social media provides franchise operators with tools to reach a vast audience in a relatively inexpensive way. Nothing will replace a firm handshake and a kind smile, and a little understanding.
But there are only so many handshakes you can make in a day. Various social media sites allow you to reach hundreds, even thousands of potential and existing customers.
Here’s a look at seven of the most popular social media sites and how to get the most from your efforts. Continue reading “7 Social Platforms For Promoting Your Franchise”