Marketing isn’t just about generating attractive ads and catchy commercials; it is about generating revenue. In fact, marketing has a direct impact on how customers perceive your business and how likely they are to use it and, when used correctly, it can be an extremely effective tool for your new franchise. Unfortunately, it can also prove to be an expensive one as well.
Therefore, it is important to create a marketing plan that maximizes not just your brand recognition, but your budget. While a marketing strategy should be tailored to your specific franchise, location and industry, there are some franchise marketing best practices that are proven to deliver the best return on investment for all types of businesses. Here they are:
Pursuing Networking Opportunities
Networking is vitally important to the success of a new franchise. Fortunately, it’s also very affordable. You can build your network by joining local professional groups, trade associations and community organizations, allowing the people in your local area to get to know you and your franchise while you build up a pipeline of referrals in the process.
Membership is often free or requires a very modest fee — the only significant investment you’ll need to make is your time, but the return on that investment can be quite profitable.
Putting Your Name Out There
When you have a great product or service, people will buy it. The trick is letting their friends and neighbors know that they bought it, too. To do that, you need to make sure that your logo and contact information is visible on the products you sell, and this is where mobile franchises like Bin There Dump That have an advantage over traditional brick-and-mortar businesses.
For example, we make sure that our logo is prominently featured on all of our residential-friendly bins and on the sides of our trucks. This makes it easy for new customers to discover us while driving past their neighbors’ homes or past us on the highway. It may seem simple, but this is one of our most effective marketing channels. In fact, it has inspired a marketing maxim of its own inside our franchise system: “bins sell bins.”
Building A Great Website
According to a study by GE Capital, 81 percent of consumers research companies online before making a purchase. If they can’t find your franchise on the Web, or if they don’t like what they see, they are likely to be making their purchase elsewhere, probably with one of your competitors. So take the time to build a Website that give potential customers a reason to want to do business with you. Highlight your product or service, what makes you unique and why readers should choose you.
Of course, building, maintaining and hosting a Website can be a big undertaking, and if you can’t afford to hire an agency or a consultant, you can utilize do-it-yourself and all-inclusive website development tools like WIX.com and Squarespace.com to make it easier.
At Bin There Dump That, we recognize how integral a professional website can be to a franchise’s success. We also recognize how challenging it can be to create one. That’s why we work with a professional Web design, development and deployment firm to build websites for all of our new franchise operators. We handle everything — domain registration, coding, keywording and more — to make sure you can generate business on the Web without putting this added burden on your shoulders.
Utilize Social Media
Building a website is the first step towards effective online marketing, but to really capture the attention of potential customers online — and to capture more business off of it — you need to be active on social media.
Creating, updating and managing a franchise Facebook page, Twitter profile and LinkedIn account are great ways to engage new customers, solicit feedback, showcase your services and, ultimately, win new business. Best of all, it’s all completely free.
Leverage National Advertising Efforts (If Your Franchise Offers Them)
While local-level marketing is important, national advertising can be a big boon for smaller franchises – and their budgets. That’s why, when researching potential franchise systems, you should consider whether or not they provide any marketing assistance.
At Bin There Dump That, we recognize the importance of marketing. That’s why we maintain a franchise marketing fund that fuels marketing efforts which help our franchisees build name recognition, expand their customer bases, establish credibility and grow.
For example, we are the official bin suppliers to The Property Brothers television show, and we are the title sponsor for Team Glenn Howard, one of the most popular curling teams in all of North America. We also have a national partnership with Angie’s List, which ensures that our franchisees consistently and prominently appear in the site’s search results.
All of these marketing initiatives would be too expensive for individual franchise operators to pursue on their own, but by leveraging the collective size, scale and buying power of our franchise system, they are able to take advantage of these marketing channels at a minimal cost, producing a great return on investment in the process.
Get A Great Return On Your Franchise Investment Too
Before you can start to market your franchise, you first need to actually start the franchise. Bin There Dump That offers a proven franchise business model, comprehensive training and support, and a unique product that appeals to homeowners and contractors alike. Most importantly, we also have a track record of helping our franchisees generate success along with a great return on their investment.
To learn more about becoming a Bin There Dump That franchisee, request your free franchise kit today.