What’s In A Name: How A Catchy Franchise Name Can Help You Cash In

There are a lot of notable names on television. On Thursday, October 8, Bin There Dump That became one of them.

The hosts of Good Morning America highlighted their favorite “punny” business names in the United States. Of more than 1,900 companies identified by Atlas Obscura, Bin There Dump That was one of only four to make Good Morning America’s list in a segment called Pop News.

In the following, we take a closer look at the business benefits of a great brand name. Like Good Morning America host Lara Spencer said, “A little punny business never hurt anybody… It makes you smile.” Continue reading “What’s In A Name: How A Catchy Franchise Name Can Help You Cash In”