You know that customers mean everything to your new franchise. But what do you know about those customers? Who are they? What are they like? What are they thinking about? What will make them choose you over your competitors?
Knowing the answers to questions like these will make it easier to attract customers to your new franchise, but knowing how to get the answers can itself be a challenge.
Fortunately, we understand the importance of conducting franchise market research, and we know how to do it effectively. Here we’ll share our proven tips for learning more about your customer base and, in turn, improve your franchise marketing efforts. Continue reading “Franchise Marketing: How Can I Learn More About My Customer Base?”