The goal of market research is to paint a clear picture of your potential customers in order to enhance sales, and demographics and psychographics are the tools you need to make it happen. However, it is important to understand the difference between demographics and psychographics in order to gather, interpret and use them effectively.
Demographics provide an outline of your picture, and they and may include characteristics such as gender, age, income, educational level, occupation, number of children and many other basic characteristics.
Psychographics fill in the fine details and bring the image to life by exploring your target audience’s motivations, inhibitions and behaviors. Psychographics can cover a variety of attributes, such as hobbies and interests, values, preferences, lifestyles, schedules, and family dynamics. Continue reading “What Is The Difference Between Demographics And Psychographics?”