Franchise territory exclusivity is one of the most important factors to consider when researching a potential franchise.
That’s because having a protected, generous and clearly defined territory will ensure that you won’t have to compete with fellow franchisees for customers; that your staff will remain loyal; that you will control the reputation and perception of your brand in your area; and that you will have an easier time getting franchise funding.
Now that you have an idea of why franchise territory exclusivity should be a determining factor when considering investing in a franchise, it’s equally important to understand how franchise systems actually determine their territories.
That’s because territory size and scale can vary widely, and you want to make sure that the franchise you select recognizes offers territories that are designed with you and your goals in mind. Here is a closer look at an answer to a common franchising FAQ: How are franchise territories determined? Continue reading “Franchising FAQ: How Are Franchise Territories Determined?”