When it comes to franchising, there are a lot of terms you need to know. However, there is one word that causes confusion for many entrepreneurs — licensing.
To clear things up, we’ve addressed some common questions about licensing.
What Is A Licensing Agreement?
Under a licensing agreement, a company (original rights holder) sells the right to use its intellectual property, such as a product or logo, to other companies. Continue reading “Franchising Vs. Licensing A Business — What’s The Difference?”